Why UGC?

According to Forbes, "it is an effective strategy to build deeper emotional connections with your audience" and as reported by ADWeek, "85% of users say visual UGC is more influential in their decisions than brand-generated photos and videos."

It is a great way to connect with users in a fun, engaging, and trustworthy way. UGC has been proven to increase engagement and time spent on your site or social media. It can also help strengthen the customer/brand relationship, while being very cost-effective.